AI campaign: the responsible use of AI in reporting
Generative AI will transform how we all do business – and for some that transformation has begun already. Thus far, it has not reached the creation and preparation of reporting in any meaningful way, but it will, and soon.
Given the potential benefits to reporters, and the considerable risks to accuracy and truthfulness, with our partner Insig AI we developed an approach and recommendations for bringing generative AI into reporting responsibly, by design. Based on research with FTSE companies and investors, we’ve called it ‘Your Precocious Intern’.
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“I’m keen to try anything that will help companies report better, and, used well to support the purpose of reporting, generative AI could certainly do great things. But, if people use it unthinkingly, without proper training or guidelines, it could fatally undermine the accuracy and truthfulness of reporting. I hope our research and recommendations will prompt the necessary debate!”
“Amid the hype around gen AI, we need to take a pragmatic approach to adopting it in business, and I hope these focused recommendations help put that into practice. It’s also clear that exploring AI’s role in reporting reflects broader questions around how to handle this technology, so that we harness its power without compromising trust.”
12 June webinar: Your Precocious Intern – How to use generative AI responsibly in corporate reporting.
12 June 2025
In this webinar, Claire Bodanis, Founder and Director of Falcon Windsor, will be joined by research lead Diana Rose, Head of ESG Solutions at Insig AI, John Elkington, Founder and Chief Pollinator at Volans who wrote the foreword, and third panellist (TBC), to discuss the research findings and recommendations.
As generative AI becomes increasingly embedded in corporate practices, listen to our panel discuss the benefits and risks it introduces to reporting and learn more about our guiding principle and recommendations for how to introduce it responsibly.
The campaign in blogs
On the campaign trail
13 June 2024
Going head to head with Microsoft on a panel at the Center for Corporate Reporting’s annual conference
22 May 2024
Presentation for Investor Forum members
24 April 2024
Panellist at the Chartered Governance Institute UK & Ireland’s event – AI: What Corporate Governance Professionals and Boards need to know
12 April 2024
FT’s The Banker talks to Claire about the potential impact of ‘reasoning AI’, announced earlier in the week by OpenAI and Meta – Banking, journalism and reasoning AI
10 April 2024
Presentation to the European Financial Reporting Advisory Group, or EFRAG, key advisor to the European Commission on corporate reporting
8 April 2024
Presentation to the Institute of Directors’ quarterly update meeting for Chartered Directors
05 March 2024
Presentation to the UK branch of the Corporate Reporting Users’ Forum on the responsible use of AI in reporting
06 February 2024
FT’s The Banker covers our campaign - The risks of ‘hallucinating’ financial reports
24 November 2023
Presentation to The-Pensions-Net-Work
23 November 2023
Headlined in the Sustainable Views at Financial Times daily briefing - 'Should ChatGPT do your ESG reporting?'
23 November 2023
Zoom chat with students at the University of Oulu
25 September 2023
Panellist for The-Women’s-Insurance-Net-Work
10 July 2023
Panellist for the Institute and Faculty of Actuaries
Yesterday, the Falcon Windsor/Insig AI team published ‘Your Precocious Intern’, our research and practical recommendations for how to use generative AI responsibly in corporate reporting, based on our project with FTSE companies and investors. In today’s blog, prompted by the unexpected appearance of generative AI in her personal life, Claire cross-examines her own motives, and invites you to share your thoughts too.